PROOF SHOULD BE SPECIFIC
What I can show, and what I will not invent.
A good case study names the starting problem, explains what changed, clarifies the timeframe, and reports only results that can be verified. Client permission and confidentiality come first. This page is an explanation of my evidence standard, not a list of completed client outcomes.
For SEO engagements
A case study can explain the search challenge, website pages reviewed, keyword intent, content decisions, technical changes, and results observed over a defined period.
- Search Console and analytics context
- Before-and-after changes
- Limitations and dependencies
For executive and admin work
A work sample may illustrate a documented workflow or a reusable template, with all client-sensitive information removed.
- Process clarity
- Reliable handoffs
- No confidential account details
Ask about relevant experience.
If you are assessing fit for a project, tell me the work you are hiring for and I will share appropriate context where available.